This project was done throughout the semester , we were paired in a group of 5 and each person had their own role from designer to trend analysts which was my role. We all fulfilled our roles and created a brand with a line of styles ready for the manufacturer by the end of the semester.
Our brand name was Maloree, which was based off of a young vibrant women in her 20s. The season for our brand was SS22.
These are the two color palettes that I created for our brand. The palettes were both made through photoshop choosing an image that best showcased the colors in our fashion line. We also drew color inspiration from fashion snoops, a site that predicts future trends.
The mood board showcases our inspiration of divine femineity with pastel colors and a soft subtle aesthetic.
The Runway inspiration allows you to see the silhouettes, materials, and color themes that we drew inspiration from in creating our line.
The mood board was one of the most important steps in creating a clothing line. It allowed my team and I to get out all of our ideas for the project before bringing it all together.
The trend analysis and designer focus allowed us to identify the trends and make our silhouette choices for our apparel line.
After choosing our silhouettes and materials we had to create the care labels that allow the consumers to properly wash their textiles . A care label was created for each style we uploaded to the plm system.
This image shows the materials that we sourced including quantity of each and price. We sourced materials for each style we created in the line.
The measurement focus we created to allow the manufacturers to know the exact measurements in making the product. Each item in the line had its own measurement focus.
